He Writes!
He Produces!
He Directs!
He Makes You Money!
We All Live Happily Ever After!
|
|
 |
| "Infomercial Production You Can Take To The Bank" |
|
 |
 |
 |
 |
 |
| 1. |
If you have no money to produce an infomercial, or do not want to invest your own money, there are infomercial marketing companies that will put up all the money for you. But be prepared to settle for a royalty of only 1.5% - 3.0%. Many years ago that royalty was 8%. Greed, higher costs and unpredictability have lowered the royalty. Ben Kalb Productions is an infomercial production company. In a few cases we have investors who will finance projects. In most cases we rely on the product owner to have product and financing on hand.
|
| 2. |
If you have the financing for the infomercial production and Ben Kalb Productions produces the show, we can take the completed show to some of those same marketing companies who will invest in the media costs until it's not profitable for them, and they will split the profits with you 50/50. By paying for the production, you have just gone from a maximum of 3% royalty to a minimum of 50%.
|
| 3. |
To retain much more of the profits, you are better off going through the steps yourself with some expert guidance. Those steps are production, media, telemarketing, fulfillment, and later retail. Ben Kalb Productions will guide you throughout the process even after the infomercial is completed.
|
| 4. |
Why do infomercials produced by Ben Kalb Productions work? We demonstrate the product better than anyone else. For example, to demonstrate how one Chef O' Matic cooking machine takes the place of six cooking pans, Ben Kalb Productions hired the famed Blue Man Group, dressed them up in chef's outfits and blue chef's hats, and had them do three humorous 30-second routines. They say the average viewer watches an infomercial for 10 - 12 minutes. Ben Kalb Productions' shows are viewed much longer, thereby increasing the chances of making the sale. Why? We entertain the viewer as part of the hard sell. In the Restform Airbed infomercial, we featured 450-pound Brandy the Bear, a professional performing gymnast, and two wrestlers - one female and one male.
"We do not throw in entertainment just for the heck of it," Says Ben Kalb. "The entertaining vignettes must illustrate a selling benefit, or it serves no purpose."
|
| 5. |
Not only do we offer a free consultation, but when you call we'll even tell you exactly how the show should be produced.
Call Ben Kalb Productions at 702.871.8787
Ben Kalb Productions
"Infomercial Production You Can Take To The Bank."
|
|
 |
| © Copyright 2003. BenKalbProductions.com |
|
|
|